OUR BUSINESS
We build the technology — and prove it in the field
GaiA Labs is a technology company that builds AI and software. We validate everything at TheiA, our own clinic, and bring it to market through marketing.
VISION
The vertical OS for K-beauty aesthetic medicine
The K-beauty aesthetic industry is growing fast, yet consultation, operations, marketing, and aftercare remain disconnected — so the quality of care and the trust patients place in it vary widely from clinic to clinic. GaiA Labs solves this not with another standalone tool, but with a single operating system. With physician-designed AI at its core, clinic operations, customer experience, and aftercare become one continuous flow.
TECHNOLOGY
AI & clinic operating platform
Physician-designed skin analysis AI and an all-in-one clinic operating platform.
CLINIC
TheiA
Proven in practice
MARKETING
Marketing
Connected to the market
Integrated forms · Clinic brand operations · Cosmetic brands · Global expansion
01 TECHNOLOGY
Changing how clinics work, with AI
Skin analysis, customer insights, operating records — we use AI to make sense of scattered data and run clinics better.
DERMA:CODE
AI skin analysis engine
An AI built on physician-designed clinical insight that analyzes skin condition and helps physicians plan treatment.
CPE · The next generation of Aesthe CRM
All-in-one clinic operating platform
Customers, operations, inventory, staff, and marketing in a single program — with AI video analysis that tracks treatment rooms and devices automatically.
Core capabilities
Computer vision
From skin image analysis to treatment-room video — turning images and footage into usable data
Structured clinical knowledge
Translating physicians' judgment into data and rules the AI can act on
Integrated operating platform
A clinic system that connects customer, booking, inventory, and staff data
How we build
Observe
Find real problems in the clinic
Design
Define criteria with physicians
Build
Ship it as a product
Apply
Use it at TheiA first
Improve
Refine it with data
02 TheiA
Where AI meets beauty.
TheiA is the flagship clinic where GaiA Labs' technology is put into practice.
TheiA Gangnam · NATURE
Our first flagship clinic, bringing GaiA Labs' technology and aesthetic to life
TheiA Myeongdong · LIQUID
Our second beauty-tech statement, in Myeongdong — the heart of K-beauty
TheiA Hanoi
Preparing to bring K-beauty technology to Hanoi, Vietnam
03 MARKETING
Helping great treatments reach the right people
In aesthetic marketing, trust comes first. Working within medical advertising regulations, we use data and AI to deliver the information patients genuinely need.
Performance advertising
Search and social channel management with performance analytics
Global marketing
Localized content and channel management for international patients
Content & branding
Content that tells each clinic's brand story
CRM marketing
Personalized outreach and revisit management, connected to CPE
How we use AI
- GEO platform
- Our in-house GEO platform drafts content automatically, with every piece reviewed by a person, and runs GEO and SEO analysis on its own
- Performance analytics
- Data from every channel is collected automatically and reviewed daily
- Localization
- Every message is adapted to the language and culture of its audience
TOGETHER
From technology to the clinic to the market
Technology
We build the AI and the platform
TheiA
We validate it in practice first
Customer touchpoints
We confirm it through CPE and DERMA:CODE
Data
We use what we learn to improve the product